Noordlijn is responsible for personal data processed through Guestmark. This page explains which information we use and why.

Information we process

We may process names, company details, contact, billing and delivery details, payment status, order content and correspondence. For personalisation, we also process supplied text, logos, images and artwork files. Business-account applications include application and review status.

Why we use information

We use information to respond to enquiries, review business accounts, fulfil orders, administer payments, personalise products, arrange delivery, prevent fraud and meet legal record-keeping obligations.

Analytics

Guestmark records aggregated internal figures such as page and product views, cart actions, orders and requests. IP addresses and full individual visitor profiles are not stored in this internal overview. Google Analytics is loaded only after consent when it has been configured.

Legal bases

Processing may be necessary to perform an agreement or request, meet legal obligations, or support legitimate business interests such as security, aggregated performance measurement and customer service.

Service providers

Only service providers that need information to perform their role receive the relevant data, such as hosting, payment, administration, production and delivery providers.

Artwork files

An uploaded logo or image is connected to the request or order so the personalisation can be produced. Do not upload sensitive personal data or files you are not authorised to use.

Retention

Information is not kept longer than necessary for the purpose for which it was collected. Statutory retention periods apply to invoices and financial records.

Cookies and security

Essential cookies keep the cart, login, checkout and security functions working. Consent is requested for non-essential analytics cookies. Appropriate technical and organisational safeguards are used.

Your rights

You may request access, correction, deletion, restriction or transfer, and may object to processing. Contact info@gastmerk.nl. You may also lodge a complaint with the Dutch Data Protection Authority.